Skills
Social Media
Certifications
Social Media Management
Graphic Design
Programs
Analytics
Copywriting
Strategy
Soft Skills
Instagram, Facebook, Twitter, TikTok, Youtube, LinkedIn, Pinterest, Reddit
Meta Digital Marketing Associate, Meta Creative Strategy Professional
Later, Hootsuite, Sprout Social, Meta Business Suite
Canva, Adobe Creative Cloud (Adobe Express, InDesign, Photoshop)
Meta Ads Manager, LinkTree, Bit.ly, Asana, Basecamp, Slack, Microsoft Office (Teams, Outlook, Excel, Word, PowerPoint), Google Drive (Docs, Sheets, Slides, Gmail, Calendar, Meet), Constant Contact, MailChimp, WordPress, Wix, Zoom
Search Engine Optimization (SEO), market research, KPI tracking
Press releases, social copy, digital copy, print copy, blog posts, news articles
Budget creation, calendar management, brand development, brand management, strategy creation, strategy implementation
Customer service, confidentiality, POS, cash handling, inventory management, sales, teaching, collaboration, organizational communication, quick to learn, highly motivated, self-starter
Education
Chapman University
B.A. Communication Studies, B.A. Theatre Studies
Awards: Dean's Scholarship, Ron Thronson Outstanding One-Act Production
Marketing Experience
Social Media Manager
DB&M Media
July 2022 - February 2023
Social Media Manager
Freelance
September 2018 - Current
Marketing Intern
Segerstrom Center for the Arts
August 2021 - December 2021
Marketing Assistant
42nd Street Moon
July 2021 - August 2021
Chief Press Editor
Bay Area Magic Makers, The Peter Pan Foundation
August 2017 - June 2018
- Provided clients full-suite social media marketing services, including brand development, social media
campaign creation, paid social advertising, analysis, and photo, video, and graphic design content.
- Created targeted advertising campaigns through Meta Ads Manager that reached 300,000 unique users.
- Managed photo and video shoots, including videographers, actors, influencers, and food stylists, to ensure client
satisfaction with tight timelines.
- Increased account engagement from Q3 to Q4 by 1034% through Meta Ad campaigns, giveaways, and
improved social media strategy.
Various: Calmspacela (Feb 2023 - current), Coalition of Artistic Students in Theatre (C.A.S.T.) (Aug 2021 - May 2022), Chapman Screenwriters Association (Jan 2021 - May 2021), Chapman on Broadway (May 2020 - May 2021), Chapman Horse Girls (March 2021 - Apr 2021), storytimeprincessfiona (Sep 2018 - Aug 2019), personal accounts
- Individually managed all content creation on a tight schedule, including social media posts, email newsletters, posters, and TikTok/Instagram Reel content.
- Built strong and unique brand identities through graphic design, video editing, and copywriting.
- C.A.S.T.: increased engagement by 15% through data-driven strategy. Personal account: increased engagement by 851% by quickly taking advantage of trends and creating meme content.
- Expanded the scope of Chapman on Broadway by developing a new campaign writing about diversity in theatre spaces and raising $450+ for various causes.
- Promoted Center programs, from Broadway touring shows to concerts and educational programs, through digital marketing campaigns that reached an audience of over 27k followers.
- Created targeted and informative advertisements through Facebook Ads Manager and Google Analytics that reached10,000+ Orange County community members.
- Developed professional knowledge of non-profit arts administration, search engine optimization, public relations, brand management, influencer curation, and strategy development to increase sales.
- Developed an engaging social media campaign and content calendar covering the production of Annie Kids through the education sector of the company MoonSchool.
- Conducted market research on audience demographics, competitors, and engagement trends to further reach through data-based analysis that increased engagement by 14% and follower count by 50.
- Generated photo, video, and graphics content on a tight schedule while working as the choreographer/camp assistant and interviewing performers and camp employees.
- Managed the Bay Area Magic Makers press team, the teen leadership council of The Peter Pan Foundation, a 501(c) (3) non-profit focused on philanthropy through music and theatre.
- Designed over 25 posters advertising events on Instagram, Facebook, and email.
- Developed and edited the foundation’s email newsletters.
- Coordinated monthly community service events while collaborating with businesses and other non-profits.
Additional Experience
Office Assistant
Chapman University
August 2019 - May 2020,
April 2022 - June 2022
Group Instructor, Team Leader
Galileo Learning
June 2021 - July 2021
June 2019 - August 2019
Choreographer/Camp Assistant
MoonSchool at
42nd Street Moon
July 2021 - August 2021
Seasonal Sales Assosiate, Sales Assosiate
Madewell, South Coast Plaza, Century City
October 2020 - December 2020
August 2023 - Now
Seasonal Sales Assosiate
Crate and Barrel, Walnut Creek
August 2018 - January 2019
- Supported the Student Engagement and Residence Life and First Year Experience offices with administrative duties, including answering phones, office management, data entry, and facilities maintenance.
- Delivered high-quality, professional customer service through problem-solving and community management.
- Maintained confidential and sensitive information about clients while following FERPA guidelines.
- Taught and adapted innovative, themed science, art, and play curriculums each week for classes of up to 20 students ages 5-11 while constantly assessing classroom dynamics and catering to different learning styles.
- Developed twice-weekly, individualized student progress reports for parents and provided them with high-quality customer service.
- Created behavioral plans between students, parents, and camp administration to handle challenging student behaviors while identifying the underlying reasons and putting the student's needs first.
- Created a supportive, creative, and safe environment that allowed students to perform on-stage confidently and
engage in learning off-stage technical theatre skills.
- Taught choreography, blocking, acting, and improv to an ensemble of 14 students in Annie KIDS over three weeks.
- Led through a lens of equity, inclusion, and social justice that supported students from ages 6-12 with
different learning styles and levels of experience.
- Collaborated with team members and managers to meet and exceed sales goals by creating seamless and positive customer experiences.
- Multitasked helping customers, organizing inventory, monitoring pick-up and online orders, and assisting team members, all while bringing a collaborative, kind, and inclusive energy to the sales floor.
- Served as a brand ambassador for Madewell by creating genuine customer service connections, being an expert on Madewell products, and displaying a passion for helping customers be their best selves.
- Communicated directly with other sales associates, back-of-house, and management teams to ensure inventory management, productivity, and efficiency in a large retail setting.
- Maximized company sales growth and profitability through the use of creative selling skills, teamwork, and customer service to deliver an engaging experience to every customer, every time.